latitud.
a 66-page report, rebuilt as a website people can explore.
give the research
a life beyond the pdf.
latitud had a 66-page report on latin american founders building global companies. it needed a website for fundraising outreach, and kept the pdf for sharing on whatsapp.
i designed and built a different way through the same material. it runs in english, portuguese and spanish. you can follow the research, start with a founder you recognize, or explore the companies, and each route makes sense on its own.
let people look
inside the numbers.
the report makes its case with charts and real companies. on the site, the charts respond to you. press a button and the companies regroup. scroll, and the fortune 500 fills in.
a person can be
the way into a report.
the playbooks give the research a human scale. a face, a familiar company or a lesson worth reading can pull someone into the rest of the report.
each of the 22 playbooks opens from a single line with a portrait, the founder’s name and the lesson in a few words. the story opens in place, so you never lose the list.
01 / 22
leave room for
what comes next.
the tracker goes beyond the report’s featured stories. it’s where companies building globally from day one can get discovered.
the universe sorts the companies by stage as you scroll. the full list is set like a departures board, and it flips again whenever a filter changes.
first the website,
then the report.
i started with latitud.com. latitud came back for the report website, which i also designed and built from scratch.
the site puts the research, the founder playbooks and the tracker in one public place. afterwards i rebuilt the pdf from the website: 43 pages instead of 66, in english, portuguese and spanish, still easy to pass around on whatsapp.
