let’s talk

turning great companies into pop culture.

i’m joão. i make brands, decks and websites for founders who live on the internet.

joao@wfishes.com book a call

  • $120m+ raised by clients
  • 10m+ views monthly
  • 5m+ likes combined
A crowded painting of sharks in red, yellow, blue, grey and green, all teeth and wide red eyes, drawn in crayon-like strokes on black.

noise°

a crypto company’s instagram, run as a culture magazine, plus its product films.

see the case

editorial direction, content & motion

mutuals.

anime characters that livestream, post and text their fans, designed silhouette first.

see the case

branding, character design & creative direction

latitud.

a 66-page report, rebuilt as a website people can explore.

see the case

website design & development, in three languages

the receipts.

the numbers so far. (the founders raised the money. that part is all them.)

hi again!

still joão. i make startups look like they’ve been around forever, even though i’ve only been around for 20 years.

i grew up in my dad’s comic book shop and started designing at 15, doing album covers for soundcloud rappers who couldn’t pay much.

i still work on every piece myself, but ai made me faster, and somehow even busier.

personal work, my entire midjourney spotlight. look around
see it on midjourney